Raminfotech Digital marketing

 Raminfotech  Digital marketing

Roles and Responsibilities • The ideal team member will be responsible for driving business results for clients through digital marketing • Analyse Campaign Requirements • Create Campaign Strategy • Identify the Right Targeting Methods • Prepare Ad Content and Creatives • Setup Landing Pages • Setup Campaign • Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads, and other search platforms for a variety of clients. • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics. • Be involved in keyword selection and audience targeting • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. • Generate and Share Reports • Participate in forming effective paid search strategies • Launch and optimize various PPC campaigns • Oversee accounts on search platforms (e.g. Google Ads, Bing Ads) • Monitor budget and adjust bids to gain better ROI • Track KPIs to assess performance and pinpoint issues • Produce reports for management (e.g. dashboards) • Write attractive and concise copy for adverts • Suggest and develop new campaigns across multiple channels • Maintain partnerships with PPC ad platforms and vendors • Find ways to reduce the risk of click fraud • Keep abreast of PPC and SEM trends. Desired Candidate Profile • Strong knowledge of Google Analytics (Google Ads) preferred. • Minimum 2 years of experience. (Agency experience is preferred) • Exceptional written and spoken communication. • Exceptional attention to detail. • Excellent organizational and project management skills. • Bachelor's degree in marketing, communications, or related field. • Excellent analytical & problem-solving skills. • Experience working with globally distributed stakeholders